He has also spearheaded what appears to be the Trump campaign’s takeover of the RNC to the benefit of the president-and the seeming detriment of other Republican candidates. Parscale and his fees have attracted an unusual amount of attention, but they’re only part of the story. “This is to ensure complete transparency and to give Democrats and the press no way to mislead and wrongly accuse anyone of impropriety.” “Going forward, all RNC digital buys will be made directly to the host sites” where the ads are to appear, party spokesman Mike Reed says. The RNC told ProPublica and Texas Monthly in early September that, at Parscale’s request, it would no longer purchase digital ads through his firms. Parscale then changed his position following that interview and two articles in other publications that examined Parscale’s compensation. “If they call me tomorrow and say, ‘We’re not spending any more money on this,’ there’s nothing I can do.” Parscale said he saw no conflict of interest because the party was making the decisions. In an interview for this article, Parscale confirmed he was taking commissions on the portions of the $18 million that was used to buy advertising, but he declined to discuss specifics. That work represented $18 million in billings for Parscale Strategy since he was named the 2020 campaign manager, dwarfing the $4.8 million his companies have received directly from Trump committees. Parscale’s no-commissions policy did not apply when the client was the Republican National Committee, whose main mission, at least when it comes to employing Parscale’s firm, is reelecting Trump.
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I do this for my country and for President Trump.”īut that wasn’t the full story. As he put it: “I don’t do this for a percentage. “I wanted to set a high mark,” he told Breitbart News.
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Instead, he said, he is accepting a relative pittance for his efforts: an annual “retainer” of $300,000, plus unspecified bonuses. “I felt like, as campaign manager, it would seem not very ethical and very good of myself to pay myself a percentage of my decisions,” Parscale told CNN earlier this year. He has repeatedly emphasized that he is refusing to take the customary cut of the campaign’s digital ad spending. Mandel Ngan/AFP via GettyĬonsider what Parscale has said about his compensation this current campaign season. Parscale at a “Make America Great Again” rally in Johnson City, Tennessee, on October 1, 2018. Parscale then asked himself a rhetorical question: “How the heck did you get from East Topeka, Kansas, forty-three years old, to become the right-hand man to the Trump family?” That’s a truly remarkable tale, although much of it is not quite as Parscale describes it. “I don’t know about you guys,” Parscale told them. through open borders, and render jet-fueled planes illegal and “farming cows” extinct. He warned of the “crazy socialist Democrats” who want to “slaughter” fetuses in the third trimester, admit “all of South America” to the U.S. Parscale regaled the audience with a litany of Trump’s achievements, according to a recording of the speech (provided by Palm Beach Post reporter Christine Stapleton). On this occasion, he was speaking to the Miami Young Republicans.
He has become a frequent warm-up act at Trump rallies and a prized attraction in GOP fund-raising circles. He was a phenom of the 2016 election, rising, in a matter of months, from an anonymous web designer in San Antonio to the Trump campaign’s reputed digital savior. Parscale is a striking figure: six foot eight, with a Viking beard and a penchant for bombast. Trump for President Inc., gave a speech to a gathering of the faithful. On the evening of May 30, Brad Parscale, the campaign manager of Donald J. This article was copublished with ProPublica.
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